Are you looking to grow your team and unclear what’s important on your Glassdoor page? In this post, we’ll make sure you know exactly what Glassdoor is and why it matters.

What is Glassdoor?

Glassdoor is a social platform with job listings, company reviews, CEO approval ratings, salary reports, interview reviews and more. The twist? All of the information comes directly from those who know the company best — current and former employees. The idea is to educate job seekers about your company and it’s culture before they join.

Why Should I Care About My Company’s Glassdoor Ratings?

Glassdoor offers employees to paint a picture of what it’s like to work at your company. And it just so happens, Google is very kind to Glassdoor content, so when job seekers search for information about your company, it’s one of the first results that pop up. And trust me, they will absolutely Google your company for several reasons:

  1. Visibility into your culture.
    • Are employees happy with their teammates, managers, and leadership?
    • What does the office look like?
    • What type of work events do you host? (ie. summer picnics, team building outings, holiday parties, etc.)
  2. Gain an idea of salary expectations per role.
  3. Insight into the stability of the business.
    • Have there been recent acquisitions or divestitures
    • Is there a lot of employee/leadership turnover?

Why You Shouldn’t Lose Sleep Over Your Glassdoor Rating

Glassdoor, while a valuable marketing tool that is often the face of your business to job seekers (outside of your website), you shouldn’t focus on your Glassdoor rating alone.

Glassdoor is a lot like Yelp: full of bad reviews. Why are there so many bad reviews on platforms like Yelp and Glassdoor? Think of typical human behavior. It’s in our nature to take the time to express displeasure than we are to submit accolades. That being said, these types of reviews tend to be skewed to disgruntled employees. Not to say that an unhappy employee shouldn’t be of concern, but keep in mind that most companies will have employees who will be unhappy regardless of where they work and how you treat them.

Glassdoor only provides a snapshot of your organization. It’s difficult to really delve into the depth and complexity of your entire organization. For example, one department may have a poor culture whereas another department may have stellar leadership that fosters a higher level of employee engagement.

Lastly, there’s a dirty little secret that not everyone knows about. Some companies actually have paid Glassdoor accounts that allow them to control what content job seekers see. This can impact you in one of two ways: Job seekers either know the data is skewed and discount it, or your competitors are able to falsely advertise the culture they want to portray.

The Real Deal: Here’s How to Get the Most from Your Glassdoor Rating

It’s a great place for job seekers to start their research. So you should absolutely pay attention to what is posted about you on the platform. But know that it’s only a peek into who you are as a company. If you want to maximize your recruiting and have people fighting to work for you, do these two things:

  1. Take care of your employees.
  2. Hire the right people for the right jobs in the first place.

If you genuinely do that, Glassdoor will take care of itself. Interested in learning more about a better way to hire?

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